When you look at this ad, what do you see? Hot, juicy, delectable burgers ready to be served and eaten, but is this really the truth? No, these scrumptious burgers are a facade perpetrated by the marketing department of McDonalds in order to encourage consumption of their burgers. This ad is rife with rhetorical devices targeting hungry men and women, and such deception should be stopped. This ad showcases Ethos through the use of brand names, surely everyone has heard of the “Golden Arches”, and the first thought that would most likely come to mind is delicious burgers. This establishes credibility, the average consumer has heard about McDonalds through several mediums, whether it be television or the radio, but is hiding under a blanket of widespread acclaim a good enough substitute for shoddy service? In the advertisements, the people look happy, therefore, if you eat at McDonalds you should be happy, right? Wrong, this indicates pathos; the advertisement above showcases a delicious burger with crisp lettuce, melted cheese, fresh tomatoes, and mouth watering beef, but when has what was being advertised ever matched with the real product? If a person went to McDonalds right now, they would most likely get wilted lettuce, hard and flavorless beef, a solid slice of cheese, and unripe tomatoes, a complete departure from the expected product. The advertising groups of McDonalds are no simpletons; they know how to manipulate the general populace in order to display Logos, logically assuming that the freshness of ingredients is correlated with customer interest in the product. This is why McDonalds ads frequently boast of the freshness and flavor of its ingredients, yet they fail to deliver. In the ad in question, the phrase “big.beefy.bliss” seems to support the statement that McDonalds uses fresh and tasty beef, but as stated before, when has a fast food company consistently delivered with its claims? The ad showcases 3 burgers, one, the Big Mac is a trademark of the franchise, while the other two are packed to the brim with meat. The images of beef relay to the brain, leading to the stimulation of the hypothalamus, the part of the brain that controls hunger, thus leading to cravings and therefore provoking the idle consumer to head over to their local McDonalds and purchase a burger. On the topic of beef, the diction used within the add certainly adds to its appeal, mixing both concrete (beefy) as well as abstract (bliss) in order to evoke the image of a beefy and delectable burger, truly heavenly, but it’s a facade, like everything else about the advertisement. Finally, the use of syntax highlights the amount of emphasis placed upon the add, the short fragment surrounded by periods draw your attention, allowing you to focus and the ad, therefore allowing you to be suckered into buying the sandwich. However, I must ask, is it right to circumvent our judgment in order to satisfy our desires? Surely people are smart enough not to be suckered into buying a sub-par product. In the end, it is the duty of consumers to be well versed in what they want to purchase, so that they aren't duped. It’s time to take the wool away from the eyes and stand up for the right thing.